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E-BUSINESS IN THE 21ST CENTURY

Jun Xu (Southern Cross University, Australia) & Mohammed Quaddus (Curtin University of Technology, Australia)

E-BUSINESS IN THE 21ST CENTURY

2009 / 9789812836748 /

Contents:
  • Overview of Current Status of E-Business:
    • Overview-Part I: Foundation of E-Business and E-Business Technologies (J Xu & M Quaddus)
    • Overview-Part II: B2C, B2B and Other Types of E-Business (J Xu & M Quaddus)
  • Studies of E-Business Issues and Challenges:
    • Factors Influencing Online Auction Adoption: A China Study (M Quaddus & J Xu)
    • Factors Influencing Online Advertising: A National Survey Among Small & Medium Enterprises in Australia (J Heiligtag et al.)
    • E-Learning in Emerging Countries: Case Studies of Republic of Tunisia, the Kingdom of Saudi Arabia, and People's Democratic Republic of Algeria (I B Dhaou & F Abdessemed)
    • Consumers' Adoption of Electronic Ticketing: An Application in the Air Travel Industry in Tunisia (A Allagui & M S B Mimoun)
    • Success Factors of E-Tailing: A China Study (W-B Xuan et al.)
    • A Framework for Business-to-Business E-Commerce Evaluation Challenges and Critical Success Factors (C Lin & Y-A Huang)
    • The Diffusion of Web 2.0 Platforms: The Problem of Oscillating Degrees of Utilization (T Kollmann et al.)
    • Application of Wireless Technologies in Mobile Business (X-Z Gao)
    • Theories and Factors Affecting Electronic Commerce Adoption in Small and Medium Enterprises (SMEs): A Review (S Al-Somali et al.)
    • Factors of Commercial Website Success in Small and Medium Enterprises: An Indonesian Study (V Pujani et al.)
    • E-Commerce Adoption in Small Enterprises: An Australian Study (J Hallal et al.)
  • Outlook of E-Business
    • Future of E-Business, Success Factors and E-Business Opportunities (J Xu & M Quaddus)
    • Achieving Sustainable E-Business Success: Development and Application of a Model of E-Business Adoption, Success and Sustainable Success (J Xu & M Quaddus)
Readership: Academics and professionals in e-business, innovation technology, international trade, entrepreneurship and decision sciences.

Kaina: 208,80 Lt